Topic of the webinar today, we're gonna meet your new collection of art marketing resources, which I'm really excited about.

So the outline, we're gonna start with announcements, we're gonna get into the big picture. I'm gonna go on a bit of a rant there. We're gonna introduce these new resource pages, and then we're going to get into your Q and A. First on the announcements, many first timers, what is office hours? It's always good to articulate what they are, what they're for. So these are live webinars that are just for Art Storefront's customers. We're gonna be running them bi-weekly throughout the year. Updates on the software and education, marketing insights, strategy, and tactics, and then of course your Q and A, which is the most important part. Now quickly the Customer Success Team wanted me to announce we've got, we've got a team dedicated to customer success first and foremost. And you can schedule a call with them if you need help staying on track, getting some more insights into the software, where you are in your plan. And we've got this handy link that you can actually schedule a meeting with these folks, just digitally without even having to talk to anybody.

So, encourage you to use that asset and I think Taylor will send, put a link to that particular address in one of these boxes below and you guys will be able to click on that and get to it.

And then, yup your questions, we want them both live today and ahead of time. I think we probably told many of you before, but if you ever go to watch one of the replays that we mail out after the fact, we've got these question boxes that are just absolutely everywhere and these things are for you. If you're watching these videos and you come up with anything you know, those are there, those are ready to go. So, and actually I'm gonna have to log in to our storefront, I just realized, just give me a second here you guys, otherwise it's not gonna let me see the resources. So anyway yeah, on that question front, it's for you, and especially you new guys. We want every question you could possibly have, we want 'em, we need 'em, we'd love to address them, and if we have time ahead of time, we can make the answers significantly better. So let's get going. The big picture, and this is time to wax philosophical for me, at least a little bit anyway, right? June 23rd, 2017, so our thoughts, vision, and focus as a company have really started to crystallize over the last year, and we've really realized more than ever in order for us to do well, as a business, we can't just be the best software on the internet. It's just not enough anymore, right? If we want to be good at selling software, if we want to sell more of it, we have to focus elsewhere, and that focus, it 100% needs to be on the success of our customers, you guys. And so, if we're not making incremental improvements to your business over time, and doing all that we can to empower you, you know, our customers, to sell more art, we're just not gonna thrive.

And so, it's kind of an awesome epiphany of sorts because it means we're all in the same boat. And so, that kind of gets me and leans me into this big picture concept, and this is kind of what we distilled down as a result of the learnings we've gotten, grown to the business at this point. Looking at all your data, talking to you guys, having chats, you know doing the podcasts, and everything, it's really just crystallized into the big picture, which I break down to be the fundamentals, the concept of pressure over time, the concept of patience. And I think it's really important for us as a brand to make sure that you guys understand what we believe the foundation is and to articulate it here and everywhere else going forward, because it's really gonna drive a tremendous amount of our action, of our thinking, of our behavior of the education of everything that is what we're doing. So, the fundamentals, let's talk about that. It's basically romance marketing, what we call romance marketing, if you're a fan of Gary Vaynerchuck it's jabbing, and jabbing, and jabbing, instead of right hooking, or permission marketing, call it content marketing. But, it's content marketing, romance marketing throughout the year, and then it's having sales, discounts, specials, where and when it's appropriate to do so. We find as a fundamental that if you guys, as art sellers online, behave and follow these two things, do romance marketing and do these sales. That's the game, and that's the recipe for success, and that really is the fundamental. At that point, if you're focusing on those two things, it really becomes just a game of pressure over time.

You know if you just start doing the work, come to work every day, get a little bit better, stack small wins on top of small wins, you're gonna gain one more follower at a time, you're gonna send one more email. It's literally just pressure over time at that point, it will move mountains in your art career if you just stay to this and stick to it. The third is patience, and you know most artists that come onto this platform are startups, and I just dropped that on a podcast recently, and I said it's kind of a controversial topic if you will. But I realized that we have artists from all walks of life, and some are just getting started in their careers, some have been in their career for 30 years, some are more experienced than others, some are varying degrees of talent, but for the most part, the blanket statement is a lot of you guys are just startups. You're new to getting online, and as a result of that, you're new to building a following online, and you're new to active digitally marketing your business. So you need to understand that you're gonna have to be patient with this, it's gonna take time to get there, and it really is a marathon and not a sprint, and there's gonna be more cliches in this, but it's so true. So you've gotta be patient, nothing good comes easy right, there's a big cliche. But let's assume so far, that you're brought in with me, let's at least address why nothing good comes easily, like the whole world has changed. It's moving faster than it ever has, and it's about to change again, and again, and again.

What do I mean? The buzz word is disruption, right? You know, Uber has disrupted taxi service. AirBNB has disrupted the hotel industry. Smartphones have really, and continue to just, to disrupt just about everything. I mean Amazon is disrupting retail. One of the great examples I use, I always cite this guy 'cause he's just so entertaining to follow is Gary Vaynerchuk. He talks about TV right? And when you think about your own TV viewing habits, when's the last time you remember watching a commercial? This is his line. It's not even like we're fast forwarding them anymore, now people are just sitting through them, but they're just pulling out their phones whenever the commercial comes on. You can look at like when a really big world event is going on, Superbowl, or like the World Cup, the data rates on cellular phones spikes out of control when there's a commercial, and then when it goes to the live action it all dives down again. So point being, TV advertising is dead, nobody's watching those commercials anymore. Brick and mortar is in deep, deep trouble just in terms of a trend. Malls are starting to go down throughout America, they're not getting the tenants in. So, I say all that to say it's a really scary time in some ways, but it's also just so incredibly exciting. So where does that leave you? Let's start with the software, and I'm here to tell you you already have the best software on the market. You take two artists, same amount of traffic, and you drive that traffic at our software, versus any other software that's on the market. Ours is gonna convert higher and create better sales, that's just truth, we've got the data on that. The software is good right, but that's just not enough, it's just not, The essential piece is the traffic piece, the eyeballs, the attention. I mean, again, this is a blanket statement, but the software is really, really good. It will convert more people into buyers than any other software out there. If you're an artist, and for those of you that are new, we run a podcast on this guy with Bill Stidham.

He came on to the platform with a tremendous amount of traffic, he is not the norm, you know. He had built a career of digital traffic, over 10 years. He gets on the platform because he's got the software, he's instantaneously making more money and he's more efficient and selling just way, way more. But he is not the norm, he's just not the norm. So the software is there, that's great, but we have to do so much more, and that's kind of the subject of today's webinar where it all comes in. The good news of all this though, the good news is the meritocracy as a result of all this disruption has kind of shifted. The new meritocracy cares a lot less about talent and ability, and it's more about having the right content strategy in place, and it rewards execution speed and consistency. If you have the right strategy and you can execute really, really quickly, and you're consistent. Remember pressure over time. That's the new meritocracy of how you're succeeding online, and it doesn't matter if you're an artist or if you're the business like us. If you have both, if you have that, and the ability and the talent, it's a home run. And it's amazing, I mean it is a profound shift. It is about how quick you can execute, and if you stay consistent and you do the work. It's like, case in point, got this direct message from some kid on Instagram. Never met him, don't know who he is, "Hey just wanted to say I was listening "to your latest podcast. "I started implementing the direct messaging techniques, "DM techniques, and I already sold two prints this morning." I dropped a podcast I said do this technique, this kid tried it the next day, sold two prints. It's about execution speed, how quickly you can execute on the right tactics. Better still, this massive disruption that's going on with the cellphones, and the change to the internet, and all the rest of it, it's really leveled the playing field in the art market. There are no gate keepers anymore, galleries, art agents, special exhibitions, I could just get in with this collector. All of that, it doesn't even matter now. You can now reach the whole world right from your website and social accounts. Everyone has the same resources, and it's just an equal playing field. So again, it goes back to that execution speed and how critical that is.

So, I really feel like there's just, knowing the landscape like I do, there's just so many ways to win now as an artist selling online, and this sounds like a big rah rah speech, and it is a big rah rah speech, but I really firmly believe it. So, you know, I made mention of our thoughts, ART Storefront, as an organization, really crystallizing in a nutshell it's this. You guys have the software, you just need the strategy and the execution plan, that's it, that's what you need, that's the fun part for us. So, you know, strategy and a plan, that's what it is. We're gonna give it to you, and you guys just need to execute on it. So, I get you guys, you're busy, your time is limited, you need to focus on creating your art to begin with, but you also, it just more than triple, doubles down on why you need to focus, exactly what type of marketing work to do when. You know, one thing that we know is marketing is hard, it is dynamic, and it's just moving so, so fast, digital marketing in today's day and age. Yes there's fundamentals, and you need to know the fundamentals, and we teach the fundamentals, but there's so much of it that's just changing.

So, you know, for us as an organization, we need to state the forefront of it. What worked six months ago, you know, doesn't necessarily work as well even right now, which is crazy right? So, we've determined that really our job is to find out where the attention is, get there first, win it, win at it, and when I say the attention, wherever the new hot place on the internet for market is. And this is just the game of marketing, right now Instagram is one of them. So, we gotta get in there, win it, and then get really good at it, teach you to do the same, ie the Instagram right? So for us also, it's how best to organize all of this. We need an easy-to-follow plan, and what would that plan look like? So this is kind of where our whole thought process is gone and arrived at. So the plan, let's talk about the elements that we have out there now. We've got the blog, we've got the podcast, we've got videos, we've got office hours, we've got the success plan, we've got the forum, the Art Marketing Calendar.

All combined, they are damn good resources, really they are, we're proud of them. But they're also disparate, they're also all over the place. How do you know which one to search? What if you just came onto the platform, you guys are all on different parts of your journey so, how are we gonna just deal with that right? It's just too much to distill for any one person, and I believe that you know, it's something to hunt, and peck, and go and find all this content, and where to focus, and what shiny object to chase after. There are no shiny objects, but you get the point, it throws off focus and execution speed. I get it, doesn't hurt our feelings. So the plan is to get organized and focused so that we can execute with speed and precision, so you guys can execute with speed and precision. So that's sort of the overarching vision, mission piece of everything that we're gonna be doing going forward for the rest of the year and the foreseeable future.

So in that is ... The important reason I wanted to get that all on the table and put it out there is that is what's informing the creation of these new resources pages. And we are really, really pleased where these things are already, and even more so pleased about where they could potentially go. So, we're gonna start out with the Instagram page. Now I know Taylor showed, for those of you who were on the last webinar ... Taylor showed a lot of this on the last session, what it represents, first step in us getting this done, organize the session. I want to further articulate the vision about what it is, where it's going, and it's important because there's gonna be some people that's not on this webinar and I want them to understand it too. So, let's take a look at the Instagram one, which is the first one that we built. And you heard me make mention that we have all these disparate resources everywhere right? So this is organizing them all in the most cogent, cohesive way I could think of, and there's really some groundbreaking stuff on this. And so, the big picture idea I have is that I think everybody falls into two buckets, especially when it comes to, let's just say Instagram. You're either a straight beginner, you've never gotten started, you haven't even gotten off the ground, you don't even have an account, or you're everybody else right? And there's people in there that are just getting started, figuring it out, all the way to like really advanced, and everything in between.

So the idea is, is that we're going to start some sort of quick start guide that will be at the top of these things, so if you're just getting started it's there. This is our attempt at it so far, but it's not there yet. But I want to introduce some of the other aspects of the page and how we've laid this out, and how I see you guys potentially getting value out of it. Getting started, we're gonna have the videos, we're gonna pull the podcast that we have, we're gonna put all of them on one page. For instance this section, how do you get started, how do you get creative ideas? You click this thing, here's a video, it walks you through the whole thing. It's an actual recording of a cell phone, how you would do it on a cell phone. That gives you a quick taste, and then we go a little bit deeper, we've got a podcast. You can play the exact podcast that talks exactly about this technique, and get better at it. We leave you with some thoughts. We talk about tools we use, what tools we recommend you use. Again, there's videos on how to install these things, once you get it installed how to use them. There's videos on things like how to get emojis in there. We found that emojis are really important, so it just gives you a for instance. So, we're putting the Office Hours videos in there, like before how would you know which one to go and watch? Now they're all in here, all of these are on Instagram, here's the hacks, you've got a video table of contents on the side. You can jump around to the bits that just interest you.

We talked about stories. Stories are one of the most impressive places to be on Instagram right now. So we give you a quick overview of how they work. You know we peel back the onion a little bit more, give you a podcast of the top 10 reasons why you need to be there so you can have the understanding. We've got an old Office Hours webinar that talks about the Instagram stories and then this I love more than anything else. I don't know what everyone's level of familiarity is with stories or not with stories, but it's a new way to story tell on Instagram, and yes they're called stories, and these things decay in 24 hours, meaning they get deleted in 24 hours. Meaning if you were trying to go online and get examples, get ideas, get creative ideas for what kind of stories to tell, you would be limited for whatever's up there in that 24-hour period. So we've been going in, and we've been recording these things for you guys with all the various different examples and ideas that you could use to potentially start telling stories, with Instagram, on your own. And so you notice that all of these are here, it links to the particular artist in question. You can click 'em, and you can see an example of a story, and a particular tactic or technique that you can run, that you can run to start telling stories. And we've got everything from photographers to fine artists, and back and forth.

And the idea with this particular page is, so this is the whole Instagram landing page right. We're gonna throw things on here in a very intentional order, and what happens when something gets a little bit too big for this page section? It's gonna get it's own child page or sub-page. So in this case, here's the Instagram's stories page, here's a quick highlight, here's quick three stories. And the way that I'm thinking of this is that this is the trailer, now the movie's been moved to another page. So there's the trailer, the movie's been moved to another page. If I click this one, you could see on this page we've gathered a whole bunch of stories. This is everything that we've recorded for you so far. I mean there's everything in here, how to show behind the scenes, how to promote your art event, give a tour of your studio, time lapse video art, promote your art gallery. I have not heard of anyone that has a resource like this, or has even created a resource like this for any industry, super proud about this. You can come on here, do your homework, get an idea, and we're gonna continue to add to it right, get an idea of exactly, exactly what you could be doing. And with just a quick little bit of investment and time on your part, you're gonna be able to figure out how to do this and just be hitting it like a ninja. So, that's the Instagram story section, okay, what about the next section? What about content curators? If you guys are not familiar, we just covered this in a podcast. I believe we have a blog post in the hopper, but the podcast is there, so again this is the trailer, here's the teaser, or no ... Here's the trailer to the movie. Here's three content curators, here's what they are.

I explain above what they are. I give you some homework to do. You come down here, here's the video on how to send Instagram direct messages to these content curators. Here's the podcast that talks about this whole technique. So, you can see it just builds, and builds, and builds. For everything else, you've got questions, right? And then, you can hit us with the questions. So these pages, I think, are just an amazing way to pull everything that we have together that's important, and necessary, and on time, and updated, and put it all in one place where you guys, in a silo. It's available just to you guys as customers. And that's constantly gonna be updated so you don't have to bounce around the blog and the podcast, and find this, and find that. It's here, and it's more or less in order, right? So, that's the page. And in true fashion, we're practicing what we preach with these pages. Like, you listen to anything that I've done in the past, I'm always banging on about launch quickly and get feedback. How much SEO do I need to do on your site? None, launch your site, do the SEO after the fact. Launch quickly, get there, start getting some feedback. Execution speed is everything, right? I mean, these are gonna be consistent themes. You'll constantly hear me saying that. So this is us practicing what we preach. These pages, they're a work-in-progress. They're still a little bit rough. They might even be a little bit buggy, but I believe they're plenty ready to show. And so I wanted to articulate the vision of what those pages should look like, show you 'em, and we're about to release 'em to you so that you can start using them.

And, yeah, I've pretty much been going on about this. So it's really just focus, right? Execution speed, focus, all of the stuff, all in one place for you guys, for our customers. So we're gonna add additional pages, and this is the game plan. The Instagram pages is ready to go. We're gonna launch with that. The Art Marketing Calendar, I'm gonna get to that one in just a second. That one's ready to go. But after that, we're gonna have the SEO page. We're gonna have the Facebook page. We're gonna have the Sale Page with an updated playbook. I'll explain that in a second. And again, that's just gonna be the best, most-rounded catch-all focus points. Your new top priorities. All dovetailing with what you should be doing all year long and how to do it. And again, updated constantly which is amazing. Show and Tell, did that. What else have we got here? Yeah, this is just a great way to think of it. It's literally a dojo, it's a classroom, it's a gym. That's what I want these pages to be. Come in, train, learn, workout, and then go put what you've learned into practice, and start getting better at it. You can come back. There's gonna be various different techniques in there. You don't have to feel like you need to attack all of them right away. But if you're, like, it's time to go do this one, I'm gonna go to the gym and work out arms, then come in workout arms, and then go lift some weight, right?

Go lift some weight in the real world. So that's kind of the way I want, I want it to be envisioned. And while you guys are in there, and you're doing that getting better, we're gonna be continually adding the newest, the latest, greatest, most effective marketing techniques that we find and learn about from both our customers, our data, and our own marketing efforts. And again, this goes back to the whole disruption, the level playing field concept. Things are moving so fast, like literally, how to effectively market on Instagram and Facebook is being reinvented on like a daily, weekly, monthly basis. And so we're constantly grabbing those learnings, coming back and articulating them, doing the tutorials, stitching everything together with the why. And we're gonna present that to you, so you guys can use it to get better at selling art. Let's talk about the next page, the Art Marketing Calendar. I don't know if all of you guys have seen this. Maybe some of you have been introduced to it, but we've developed this special calendar that literally is going to take you through the entire year. And what we're gonna do on this calendar, is we're gonna outline everything that we think you should be doing. We're gonna throw in holidays. We're gonna throw in when we think you should be romance marketing. We're gonna send reminders about the marketing playbook. It's got all of that stuff on there. We've added some other interesting things such as Hashtag Holidays. We've got every single solitary one of these marked on the whole entire calendar. So there'll be one-off tasks, there'll be one-off everything. And with this calendar, you're gonna be able to subscribe via the Google Calendar, Outlook, Apple Calendar. You can add it to any solitary one. And you have the entire year mapped out for you in terms of what we think you should be focusing on, what we think you should be doing. And again, this one's a work-in-progress too, but we're going to continue adding to it. You're gonna get a weekly marketing playbook, what we think you should be doing in terms of the romance tasks, what that looks like. We've got into the calendar every single solitary piece of content that we're releasing and the dates that we're releasing on them. So if you missed something, you feel you need to go back, and say, what was that one thing that we released, where is it? You can do that. There's got a search feature in here so you can search, oops, scroll real fast, so you can search just about anything that we released. It's like, I read that one post, it was good, it really helped me out. I gotta go back to take a look at that. You can do that as well. So I think that's really powerful as well. And, what else do we have? I mean, I haven't even seen all of this. Yeah, Hashtag Holidays, like, just amazing! I'm really, really just super, super fired up about this thing in general, and I can't wait just to release it which I think the plan is next week, I believe is when we're finally gonna give it to you. So one other quick note that I wanted to leave on this, and then we'll get on to your Q and A. So if you guys have questions, do indeed start firing them in. But, if you recall, one of the big things that we've been doing is we have been telling you on the holidays, when it makes sense for you to discount, we've been doing these individual blog posts, like Father's Day here's an example, and it's like here's how to market for Father's Day.

What you're gonna do is you're gonna have a discount, and you're going to email your list ahead of time, and you might do some Facebook ads or some Instagram ads, and you're gonna resend the email to unopens, and the email's Subject line should be this, and the discount should expire, and all those various different things, right? Well, it doesn't matter whether it's Father's Day, or if it's Thanksgiving, or if it's Black Friday, Cyber Monday, whatever the deal may be, all of it centers around this concept of the sales playbook, right?

And that's kind of the core, the crux, the bones if you will of that process. And so that page is gonna be coming soon, and that page, it will be added in the same fashion which is amazing. So we'll tell you exactly how to send the emails, what we think your subject line should be, what the discount should be if you're gonna discount, what do you do about free shipping, how many emails to send, do you push this on Instagram, do you push it on Facebook. And what will be great about that is, as we progress through the year, you know, the holidays don't change. The holidays are the holidays. You know which ones are best suited for you, when you need to go in there for a deal, and go and get it, whatever's suitable for your art, that kind of stuff. You know, for instance, if you had nothing but patriotic stuff, if that was what you did, you would obviously have a huge sale on the Fourth of July. That might not work for everybody.

The point is though, the marketing playbook, the sales playbook, that doesn't change. So we'll have one page that we're constantly able to update with the sales and marketing playbook where you can go in, step by step, and add in all the layers. First one, you're maybe gonna send emails. Next holiday that comes around, maybe you're gonna try Facebook and Instagram ads. All of it will be there, on the playbook page. So I'm just so excited about all this, I can't even begin to tell you. So the calendar, the Instagram page, next week. And again, just excuse our dust. We're open during the remodel. The links are gonna end of going in your ASF Dashboard. So you'll be able to find them there. And that should be pretty simple to get to. So really excited about it. Hope you guys are excited about it. I'd love to hear any feedback. Oh and one other thing that I forgot to mention is that we'll probably, from nine to five all day, everyday, we'll have chat going on in here.

So as you guys start getting in here and start using the pages, there'll be some little chat box down here at the bottom and somebody from our marketing staff will pretty much always be there to handle any questions you have, something that doesn't make sense to you, if you find something buggy, if you want to say you think the page sucks or if you love it, that little box will be there. Just go ahead and fire away. And any questions that we can't answer in any short period of time might find their way on to one of these webinars. So, that's that, that's the ball of wax. Into the Q & A, and I'll deal with the pre-canned questions first, and we'll go ahead and move into any that you have. And I see, well we'll just get right into yours. Let's see, address at the end. "I know this is not the focus of your presentation today. "I have a problem with my Google site. "Google has detected that the current SEO "does not include domain name missing. "Your website is not perceived as secure by some browsers." I sort of heard of this before, and I think I've chased this down as an error. What I would do is contact Support. I think Google Webmaster Tools can figure out exactly what's going on there. I'm not sure where you saw that warning message, but I'm pretty sure if I took a look at your site that it wouldn't be a problem. I think you're fine. All of the checkout processes that all of our storefront site uses is on a secure SSL certificate. And I see how many transactions go down a day, so that's not a problem. The rest of your site doesn't have to be on an SSL certificate. So I think you're gonna be okay there, but take that to Customer Support. They'll get that sorted for you. Okay, other questions I have from Michelle Silverman. "What are the best marketing tools for limited resources?" And then, "What is the best way to use LinkedIn "for marketing since I have many contacts "and it's one of my best lists of people who know me?" So first, I'd say one of the best tools for limited resources are Facebook and Instagram, that's it. For 95% of the people out there, Facebook and Instagram, I always rant about this, what do I always say? You go where the fish are, right? You go where the attention is, and the reality is that all the attention is on Instagram, it's on Facebook. The whole world is on those two platforms, so it makes a lot of sense for you to be there and get really good at storytelling in those two. In terms of LinkedIn, if you've got a great following on LinkedIn, LinkedIn can be valuable too. And you just content market the same way you would anything else. Show your work, talk about your work, talk about upcoming shows, drive people to your Facebook and Instagram pages, drive people back to the website. It's not any different and you can leverage, and all three of them are free. So it's just about figuring out how best to storytell.

We don't normally advocate for LinkedIn because it's not the most effective in terms of selling art online, but it could still work for you. Just because it's not the most effective in comparison to Instagram or Facebook, it doesn't mean it can't work for you, it can. So that's what I'd say on that one. Christina Culverhouse. "How can I best get my art "in front of galleries and collectors?" Well that, I've addressed that in, case in point, she missed it because the podcast, your blog post, how do you keep on top of it? And so I would say one of the best ways, right now, in this year of our Lord 2017, to get in front of collectors, and we just come down here, is this. It's the Content Curator hack. So these Content Curators that are on Instagram all day and have massive follower counts. All day long, they just scour the internet for great art. They find the best, the coolest art that they can. Yeah, I don't know if this is gonna open up. Let's see if it will. We can take a look. So here it is, 816,000 followers, and you see that this guy's sharing a tremendous amount of art, right? What will happen, uh, I've seen this guy's work, I love this guy's work. He paddles on the water up to the wall, and then paints this thing on a paddleboard. Really cool stuff! But anyway, how do I know about that guy? A content curator. So your job, your job, and I go over this in detail in this podcast I go into detail on it. How to do a part of it is all right here, case in point why this thing is awesome. All of the collectors are following these guys.

They are on whatever niche, whatever type of art that they like. A lot of the art buyers are all following these huge content curators because that's how they find out about new killer upcoming art and artists. Your job is to, again which is detailed right here in here, your job is to figure out how to get these folks to share your work. And I've gone in detail the steps that I advocate you take to try and get this done. The night and day difference that you can have with even just one of these people sharing your work is crazy. And there are so many of them, in so many different niches that you have tons of opportunities to go after it and see how you succeed or not. So that's the answer. That's how I would do it. That is the quickest way to do it, in my opinion, short of picking up the phone and calling them, which I think also is a great one. So that's how I'd go about doing it. I think it's extremely, extremely powerful. Okay, Cathy, I've got your question. "I watched your podcast about the fishbowl technique. "In regards to messaging only the people who signed up "for your list at the exhibition, "do you create a separate list in MailChimp, "and then add them to your full list after?" No, so what you could do is, what MailChimp allows you to do is, it allows you to basically put a merge field tag on somebody. And so what you do is you get all those business cards at the end of the show, right? And you import them all into MailChimp.

And you basically give them a specific tag. And Cathy, what I'll do is I'll have, Taylor, get Cathy's email from the registration and Google how to import a list of merge tags. It may be the quickest way, or we could even make the video for you. But Cathy, really simply, you have the ability to tag them. So you don't have to put them in a separate list. You put them on the main list, you tag them, and in MailChimp, you basically say, "Send an email to just this tag," and then you're able to email just that bunch separately. And I love that you're running that technique. That technique is so, so, so powerful. We have so many people that have been, and again this dovetails with what I said earlier about all you guys are startups.

I've talked just last week to an artist that has been doing art shows for 25 years. 25 years of going to art shows all over their state and surrounding states. And I ask them, "Were you gathering email addresses "during any of that time?" And they're, like, "No, no I wasn't. "I wasn't gathering email addresses." And your heart breaks. Your heart breaks because the size of that list, now, after a pressure over time, years, patience would have been tremendous, it would have been a whole different ball game. So run that fishbowl technique. It works, it works so well, it works so well. And if it does work well, and you get a sale out of it, Cathy, I'd love to hear it. But that's what I got, guys. If there's any other questions, feel free to fire them now. I appreciate you guys all spending your Friday with me, and I can't wait to send you the link to those pages. We'll drop an announcement on it next week. And again, we're gonna just keep cranking on them, and making them better, and getting better at it.

So hope to see you guys on a future webinar. Hope everybody has an absolutely fantastic, fantastic week-end. And thanks again for joining.