OH#15 - Cold, Warm, + Hot Audiences, the Email/Ad Combo, and Mobile Wallpapers
How to think about your audience in three different segments: cold, warm, and hot - plus a powerful technique combining email and ads, and our thoughts on giving away free mobile wallpapers.
Video Highlights
00:23 - Announcements01:21 - Update to Facebook - All your comments in 1 place
02:40 - Defining Cold, Warm, and Hot Traffic
06:35 - How to tailor your messaging to these 3 audiences
11:20 - Audience sizes in Facebook
16:17 - Mobile wallpapers
18:28 - Adding a page to your website for wallpapers
24:22 - The Email + Facebook/Insta Ad Technique
30:13 - Tutorial: Setting up your first Facebook / Instagram Ad
47:08 - Q&A Begins
47:16 - “How do I add mobile wallpapers as an opt-in incentive to the lead capture tool?” –Holly Whiting
48:12 - “How do I find prospective buyers on Instagram?” –Raymond Wattenhofer
50:09 - “I thought I set up my SEO correctly but I don’t see any rankings on Google.” –Ron Pickering
50:59 -“Should I be linking to my website in every Instagram post?” –Alden Ballard
52:01 -“Should I send an email to all of my contacts asking them to join my mailing list?” –Susan
54:32 -“How do I present panorama pictures in Instagram?” –Ron Hallam
56:26 - “What do you think about Pinterest?” –Shirley Williams
57:37 - "How do we stand apart from the millions of others?” –Wayne Stadler
Transcribe
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