Alright, so what are we gonna do today. As always, we go over announcements, then we're gonna talk about the new Facebook group that you're in now, Small Wins, then we're gonna talk about the Detective feature that we just recently launched and then we're gonna go into your Q&A. So again, any questions that you might have during the course of this entire webinar, anything that you just have that's boiling up to the surface, any question really, marketing related, I wanna answer 'em, there are no stupid questions at all, whatever you think it is, big, small, or otherwise throw it into the comments and we'll get it going. And also, feel free to stop me at any point in time, I have a tendency to move very quickly and talk very quickly, and I know this is usually some pretty technical stuff that we cover, so you can feel free to leave a question now, and not just now, but you can feel free to leave a question after the fact and because it's all housed and located in this group we're gonna come back and answer 'em, so this whole thing exists to get you guys better at marketing and driving more traffic to your sites, making more sales, and so that's what we're here to do. And hi Reuben, hi Glenice, hi Antron, welcome all you guests, fired up to have you.

So office hours, the whole topic for office hours and I see that there's some new guys on on this one. These are live webinars just for you guys, we're gonna be runnin' 'em once every two weeks throughout the whole year bi-weekly, updates on the software and education, marketing insights, strategy, tactics, tips, and then of course the Q&A. Customer success inserted this slide, they just wanna let you know if you're wonderin' if you're on the right track, what you need to be doin' next, you can book a time with our customer success folks, they're awesome, they will get you on the right track and rolling if needs be. So, you can grab this link, I tell you, why don't you grab this link and throw it in as a comment? You can schedule, I believe you can click this link and schedule a meeting and get on the calendar with the customer success folks and they can walk you through just about anything.

Now, another announcement, which is HTTPS. A lot of you guys probably don't know what that means. It basically means the secure protocol, so, you know, how could I possibly explain this in simple layman's terms. Basically it's a more secure way to connect to a website. You have to have what's called an SSL certificate to be able to do this, and Google is comin' down heavily on everybody that doesn't get this done by mid-October 2017. The good news is you don't have to do anything, you don't have to do anything at all, we're taking care of this for you, we've got it covered. Many of you have been getting notices from Google saying hey, your website's not secure, you need to take care of this, and so I'm here to tell you none of you guys have anything to worry about. We've got ya covered, it's gonna be taken care of, all of you guys from top to bottom. So, that's that, we'll let you know that's coming.

Another thing, Nick in our marketing department posted a poll this week in the group about if you do fairs/shows, how do you primarily handle the order of your prints? There's a number of different reasons that we posted this poll. The most important one is that we're aware of how effective that fairs and shows are at building your email list, and how effective it can be at sales. I know a lot of you guys are doing them on a regular basis, and being that's the case, we wanna make you aware of the fact that, you know, you can go in and you can purchase whole sale prints where there's no markup, you get 'em at cost from the printer, from your site. And, you know, there's a number of good reasons why you can do this, color consistency, of course, all your prints are gonna come from one place. But it'll give you the opportunity to get those prints to sell at art fairs. You can drop ship them directly to your customers so you don't ever run out of the best seller at the fair, so if you're at the art fair and you have your best seller out and somebody's like I want it, I wanna walk away with it right now, you can just say no worries, we'll have it shipped to you in a couple of days. Give us your information, then you don't even have to take anything home, it'll show up at your doorstep, right? You can ship limited editions to yourself, you can sign in, assign 'em a number and then send 'em off, so it just, it's a good option and opportunity that you have and I guess we're running a special promotion for wholesale purchasing during October, and because we wanna encourage you guys to do this, especially those of you that are heading, you know, your art fairs and your shows. Run the fish bowl, run the fish bowl technique. Of course if you are, but we'll get more into that, so I just wanted to tease that, that's kinda...

And then of course the countdown, 55 days 'til Thanksgiving, 556 'til Black Friday, 59 'til Cyber Monday, 87 to Christmas, and 93 to New Years. For those of you guys that are old and have been at webinars, you hear us harpin' on this all the time. For those of you that are new, more art is typically sold in the last fourth quarter of the year than is all the rest of the quarters combined, for very many people, so, we wanna get you guys prepared so we're gonna have a bunch of that goin' on. Your questions. Again, we want 'em, fire 'em in all the way through throughout the whole webinar as you guys go. I'm finding that I'm able to on my other monitor look and grab 'em and see those that are comin' on, introducing themselves and everything else. So, definitely fire 'em in there. We're excited to answer 'em as this thing goes on. And of course, be gracious, this is our first time trying the webinar in this capacity, which is live in Facebook group, so things might go a little sideways, things might get a little jittery. Just bear with us, we're workin' through these things.

So, Small Wins, I wanted to talk about the Facebook group first and foremost. We're really just fired up about it and I think, you know, the lesson that we've learned is that you can't get emotional about where attention is. Attention is on Facebook. What do I mean by that? You know, and this is the thing I'm always preaching, you have to go where the attention is, right? Our goal at ART Storefronts is to get as many of you as we can on these webinars and watching these webinars, and before we were trying to do that by sending you an email and making you register for the webinar and then go to webinar at this certain time, and you had to install the software, and hopefully the software worked, and hopefully your connection worked, and sometimes we got emails that it didn't work, and, or sat around talkin' and it's like, what are we doing? Why wouldn't we just run these things in Facebook? Yes, there'll be a little bit of a disadvantage, we won't have certain bells and whistles, but look what we gain. Everybody can get onto Facebook, Facebook always seems to work, and, you know, as a result there's a bunch of you on this webinar. I mean, it's really, what I know about this is that I get to see all of your stats and sales. If you are actively following our teaching, putting in the work, attending these webinars, you're getting better and you're increasing sales. Those that are not attending webinars, they're not submitting questions, there seems to be a strong correlation with them not logging into their sites, not doing any work, and then sayin' like, well why am I not gettin' any sales? You gotta do the work and you gotta show up, right? So, I know if I can get more of you guys to attend these webinars, more of you guys to submit your questions, whether it's ahead of time or during, no matter how it is, yeah, exactly.

See, Sue in there saying "yay, finally figured out how to get on." And the great thing is, is that you can do it from your phone, from your computer, anywhere, you can get your questions answered quicker and so we're fired up, we're fired up about this whole prospect. We think it'll be great, we wanna continue to motivate people to join the group, get in here, attend the webinars, and see how it goes. So I wanna go over briefly how to drive it. You know one thing I would say, too, is that we even want to experiment with, you know, whether it's one big scheduled webinar, you know, on a Friday, or whether it's a bunch of different live broadcasts during the week, because I know sometimes that certain people aren't working right now, or they've got the kids, or, you know, Fridays just never work good for them, maybe they have a Bible study. Whatever the case may be, what if we broke it up into smaller sessions that were live throughout the week? So these are the type of things that we can test now, and, you know, a lot of times you'll just be on Facebook because, let's be honest, everybody spends so much time on Facebook, and you'll find out that one's running and you can be like I gotta go get that thing answered, this one thing that's frustrating me, I'm trying to run a Facebook ad, something's not working. I got this quick email marketing question. Like, anytime you see that little red live broadcast window thing, you can pop right in here and get your questions answered. So, we're really just encouraged to see what we can make of it.

So, I wanna do a quick version on how to drive it. Let's do the computer version, and then we can talk about the phone version. I recorded this super sweet phone version, and I didn't have a chance to get it all the way up, so that's not gonna work. But that's okay, because I can just sign on live again and post it later, which is what I'll do. But let's just take a look at the group, I think I have it open up here somewhere, yes I do. So, we'll always pin at the top whatever we think is the most important post, and when I say pin at the top I should probably just highlight this so you can see. So when you come into the group whatever we really want you to see will be pinned up here, pinned posts. That's part one. Part two, I know most of you guys are in groups 'cause every time somebody joins I look at your profile and it says like, you're in five or 10 or 15 groups already so you guys probably already know. But I think, you know, as this continues to grow and just like based on the activity already, which has been crazy, right, it's like this is a week and a half old and already we're gettin' so many posts in here, I'm so encouraged by this, it's awesome. I love seein' all the color, too, by the way. But what you'll find is that, like, you come back to the group and you're like alright, just, where's that video, I just wanna learn about that video, and they're not really great about the search thing. So, I think a good thing to keep in mind is they've got this videos tab, and of course it just loads and loads and loads and loads.

Like anything else, Facebook likes to get buggy. But, you click on this video tab and once it finally loads and does its thing it will show all of the live broadcasts all in order that we've done, or all the videos that we've uploaded period, and it's a great way, you know, it's standard issue. Here we are presenting, it's not doin' its thing, it's not gettin' there, so see if I refresh and it does it, yep, there it does it. So you can see, here's the last one that we did and here's this one that we're running already live, is already in here, so it's a great way to be able to just come to the group, go to videos, get back to wherever you were. And then one of the other things are the files, and again, you know, for some of you maybe you're in these groups all the time and you know how it all works, but we'll start putting show notes or, you know, any secondary PDFs or other documentation, anything else that we have, just right into the files section. You know, links or anything else, any other PDF that might, and again, I don't know why this thing lags, of course when I'm presenting. Works flawlessly the rest of the time. But yeah, so we've got this one, the first one, which is free marketing tools that I think Taylor put in here and this basically just opens a PDF and, you know, here's all the links that you can click and it'll take you here, there, and everywhere. So anytime that we're referencing something, that's where it'll be, and then, you know, encourage you to get involved in the discussion and everything else, but we're really gonna start pourin' into it and the plan is to really start hammerin' it with a number of new videos, and I'll come in here a little bit later this afternoon, if not on Monday, and show you the cell phone version, 'cause the cell phone version is a little bit different, but man, it's powerful on the cell phone too, like it's really just convenient to get into the group and then go and grab, and you can grab the video, you know, go right to the part where you need it and then look on your computer, so. Really encouraged by it. Yeah, let us know what you think, leave us a comment.

Again, and this can be stated again and again, you know, myself and the marketing troops, we're in here all the time, so it doesn't matter when the question comes to you or when the light bulb hits you, or when the frustration happens. Like, even if it's on this video, whatever video, leave a comment. We're gonna see 'em, we're gonna answer 'em. So, I think that's how it goes. And I see Joe, you said you're a little bit confused by it, one of the troops will answer that. Leslie Essie, the fact that it's uploaded, I know, I love the fact that it's uploaded, it just, that like frees up such a bunch of bandwidth even just for us internally in terms of editing and uploading and everything else, like, we wanna be able to get it to you as quickly as possible. And learning for me, I realized I have to like refresh the window unfortunately to see the newest comments, so Taylor, you'll have to give me anything if it's pressing.

Alright, so let's get into the next phase about the Detective, and before we get into the Detective let me know, I'll just check and see if there's any fresh comment from you guys. Sue says yeah, finally figured out how to get on, it makes me happy too. Yeah, I see some of the troops have stepped in answering questions, which is great. So that'll let me get to the Detective. I miss that, Inspector Gadget was such a good show. And I want to start by, if you guys aren't aware, the Detective is the newest feature that we released in the last, what was it, I think on Monday, or maybe it was even last Monday. And I wanna start out with a disclaimer. Warning, be careful with this feature. I don't want any of you guys obsessing over this. The intel that this thing provides is like crazy, crazy powerful. But, but, but, I don't want, I know this from personal experience, there's a tendency, we're voyeurs as human beings, don't wanna like obsess on this data. And you don't wanna spend too much time obsessing on it, so I wanna give you some brief pointers on what to do with it, but keep in mind it's just another tool, it's another club in your bag of golf clubs. You wanna be spending the majority of your time on driving new traffic. This'll help you to convert a greater piece of that traffic and I think it's an important disclaimer, we'll continue to do it as going out. Another point that I wanna make is I want you guys to understand how crazy it is that you have this technology, like, I don't think anybody really has something like this. Likely none of your friends, anybody that you know that has their own website. I can name lots of big, big companies and I'm not talkin' about like $100 million companies, but companies that do several millions of dollars a year in revenue, that don't have anything like this, that would kill to get this. It's just, it's an amazing piece of intelligence, an amazing piece of technology that you know have at your fingertips, and I realize, you know, I partially say that to humble brag, it's awesome, I mean I'm blown away that we have it, but also, too, it's cutting edge stuff.

I wanna let you guys know that we have a lot of explaining to do on how best to use this data, how best to leverage this data, and that it's our plan doing that going forward, right. We're gonna continue to teach you the best ticks and trips, ticks and trips, tricks and tips, something, and tactics that you can use to consistently make more sales with your art business, and so all of that is coming as we roll forward, right. So, I wanna say that our plan is to roll it out bit by bit. You know, we had the discussion, like, is this thing too powerful, do we even wanna turn this over and give it to 'em now, and we just decided, like, we started running the data, we started looking at the data, like, they should have this. There are certain folks that are customers that will know what to do with this right away, there are certain that'll need more hand holding, but it's basically like we just dropped you on a beach, showed up, threw a surf board on the beach, said the waves are over there, good luck. You know, don't drown. So, bear with us. The lessons are coming, there's gonna be a lot of 'em, so today I just wanna go over sort of a brief overview of it. And again, you know, we'll come with a bunch of bite size small bits that are coming later.

So let's first talk about the basics, and I think I have this thing all run up. I'm using William Stidham to show, because he's got great traffic and great data. So let me just scroll up to the top here, but to get to it, if you're in your site manager here you can just use this jump to bar and you go right to Detective, right, which is where we are now. And you can see immediately the data that this presents you, and I think as a brief explainer what the Detective is, it's a little piece of a code, a little piece of JavaScript that basically when somebody visits your website, it records some information about them and it puts it to you in this file. It's basically, you know, the easiest way I could explain it'd be like, if you have a retail art gallery and you had a video camera inside the art gallery and somebody walked into the art gallery, the Detective is basically recording everything that they do everything that they look at every interaction that they have, and then saving it for you as a file after the fact. That's the online, offline example that puts it into context.

So, what it gives you, it gives you the data parameters here and let's just go by 'em one by one. So, the time of the visit is the exact time that they came to your site. The name will always be guest, unless it knows who you are. Now, how is it gonna know who you are? It would know who you are because they've ordered before, or they've given you their email address before, right, whether you got 'em with a lead capture or they've registered for your site, even if they didn't check out, or if they checked out and became a customer. The number of visits is the number of different times that they've come to your website. The number of events are the number of different events that they have taken place in, and I'm gonna go over those in just a second. The last event is the very last thing they did before they left your website. Now currently, it's pretty much always gonna be page view, because even if they purchase something the last thing that they do is they see another page before they go. The city, pretty self-explanatory, the country, pretty self-explanatory. The referrer is who sent them there, so you can see there's Google, or in this case there's William Stidham, or Google, and I'll go down in a minute, in a second. And then device type, pretty self-explanatory as well, so it means they're on their desktop.

So as you scroll down, you get to see that guest, guest, guest, guest, you get to see the city, it's totally interesting on some of you guys to see this, by the way, about just how many countries are represented in Snapshot sometimes. But again, page views, the number of events, guest, guest, guest, the referrer, guest, guest, guest, guest, you know, when you get a tremendous amount of traffic it's just how it goes, most of 'em are gonna be guests, they're visitors, they don't necessarily sign up for your lead capture the first time. And so you get down here eventually, and you can see that it's identified that this was, this Lily Shaffer person, you know, she did eight different events on one visit, which is a page view. Now, let me go back and talk about briefly what the events are. So, the basic events are page view, they viewed a page, contact created, which is, you know, they either registered to make a purchase or they filled out the lead capture. There's a product view, where they viewed one of your product pages, product share, an add to cart, a checkout. So those are the ones that you might see in there. Again, normally what happens is the last action that they took overwrites whatever the first action, so, they coulda come to the site, done a page view, created a contact, did a product view, did a product share, added to cart, then went back to your homepage. Well, the only thing it's gonna record is page view, so that's somethin' to keep in mind, so you know as you're scrolling down here you're gonna just see page view, page view, page view. So, and you can see that there's, you know, there's different people that pop in here as you scroll down.

So I think one of the other interesting things is, and let me just see which contact was I on So, if I would've clicked on Lily Shaffer here her email address, and come over here to behavior, I can see, this is her info, you see there's the Lily Shaffer, so if I'm on the behavior tab this is like when you click on a contact. So I can see on this particular one that the refer is Facebook, and m.facebook, just FYI, means mobile, so they're on Facebook mobile when they did that. And they came to the site, she was on a mobile phone, she was usin' Mozilla, looks like it was an iPhone runnin' iOS 10.3, and the product that she viewed was Stevie Nicks, right? So I know that she came to the site, and here's the URL footprint that she took. I know that she came to the site, she checked out Stevie Nicks, checked out six or seven pages, and then left. So that's really just an incredibly interesting piece of intel that I think is, you know, just amazing about this that you know exactly who they are and what they look like, what they looked at.

So, two ways that you can basically do it, right. You can go to that, you can go to that Detective site of the tab that we're on and get all of the data and take a look that way, and then you can click when you have the intel on 'em into the individual contacts and it will pull up, where did she go, here it is. Or here, it'll pull up exactly what they do, exactly what they look like, looked at, and so two different ways to do it. So, I think that in and of itself is just mind boggling that you have that data, but, the big question becomes what do I do with it, what do I do with this data? And I think the number one thing that we recommend is the Kim Vergil technique. Now, this was I think our first or second podcast. Taylor, would you grab that podcast URL and throw it into the comments so that we have it? And we'll also put it in the show notes so that folks have it that way as well. And briefly, the Kim Vergil technique is let's just say myself, so Patrick, goes to Kim's store. I look at a couple of different pieces, and I end up purchasing one piece, right? Kim in the podcast, and let me just say, I'm gonna give you the offline version that she used, and that's what's in the podcast. it works online too, it works online too, but essentially what would happen, and let me just go to a real order, and bear with me for a second 'cause I've got one pulled up here.

So, here I am as David Bain, it's an order that Bill Stidham got, and I'm here looking at the Detective tab. And, wow, I didn't even realize this guy has ordered a ton of his stuff. Products purchased, whoa, this guy's a massive collector. Products added to cart, one, two, three, four, five, six, wow. So, what I would do in this guy's situation, let's just say David Bain and let's stay on the Kim Vergil, Kim Vergil situation. So David came, he ordered, his order was just one single, solitary piece that he bought, right, and let's just say that the last one he purchased was the Beatles, I'm not even sure which one was the last one he purchased if this is, well most of you guys won't be in this situation anyway so let's just say it was the Beatles. So, if I know he came to the site, he ordered the Beatles, in the Kim Vergil situation what she did was she used this intel and she said, okay, this guy came to the website, he purchased the Beatles, but look what else he added to his cart. He added the Rat Pack, Joe Walsh, Wllie Pop, Chester Bennington, Dave Grohl Pop. And so in Kim's instance, which is an offline instance, she took this information and when she drove to the customer's house with the Beatles and she hand delivered this order, she brought all of these other orders, and she said hey, here's the piece that you ordered, but, you know, being that I drove all the way out here to see ya, to deliver this, I figured you might as well look at these other ones too, and so she brought 'em all out of the car, brought 'em into the customers house, and now the customer that was looking at these pieces digitally on your site now has these pieces of art in their living room, right, and so she ended up making, as a result of that technique, a few additional sales.

Well let me tell you, that technique works just as well online as it does offline. So, you know, David coulda come, he coulda bought the Beatles, we knew he looked at these other ones. You could email him right after the fact, you know, call it three days, five days, seven days, 10 days, you know, watch your shipping, and know that David's order has arrived, he's got the Beatles, he has it in hand, right? Let me go back to that And so, you email and you're like David, just wanted to make sure, follow up that the order got there everything's ready to go, you know, it looks good, it's on your wall, I wanna make sure that you're happy. David emails you back and just said, it came, I'm so fired up about it, thank you so much for sending it, it's great. You email him back again, you're like David, just wanna let you know too that we're havin' a special, 30% off for repeat customers on the Rat Pack, Joe Walsh, Willie Pop, Chester Bennington of Lincoln Park, and Dave Grohl, right? That would be one way to do it, and so you can mix it up and get creative with it, but the idea is, is that you have this intel, you know that they looked at these additional pieces in your store, potentially even added 'em to the cart, why wouldn't you offer them up and say hey, you know, we've got a special running on these things, you can potentially buy these as well for a discount.

And so I think that is one of the most powerful, powerful ways to utilize it and one of the best ways to utilize it going forward, and certainly, you know, the number one way I would start putting this incredible amount of data I have to work. And I think, you know, being that you guys all have this at your fingertips now it's just a matter of time until we hear these stories start trickling in. But I think, you know, the number two thing to do with it is you have the contact data, you're able to know who's super interested. Do the things that do not scale and send these folks an email, right, like take the opportunity to send 'em an email and, you know, don't be creepy about it. Don't necessarily let them know that you have this intel, because it's just, it's just weird. we see this in remarketing ads where, so you know, somebody comes to your website and let's just say checks out the Beatles, let's use that same example, the Beatles image, right? Or let's just make it visual. Let's say somebody comes to your website and checks out the Dave Grohl, and then the next thing you know you run an ad, remarketing ad on Facebook that says, hey, saw that you checked out Dave Grohl. Why don't you come back and purchase it? Dave Grohl would love you to have it. And people don't like that, they get a little creeped out by it, so when I say don't be creepy, be careful with this data, right, you know this guy David Bain came, you know he looked at all these other images, don't necessarily say hey, Dave, saw that you were on my website, saw that you checked out the Rat Pack, let me know if you'd like to have it. Like, that can be a little creepy, so be careful on how you use it.

But if you come to your Detective and you have the sign that says, you know, this person checked out six pages and they looked at this and they potentially added it to cart, like look at their profile, you do have an opportunity to send that person an email and just say thank you so much for checkin' out my site, just wanted to let you know we're offering a special for the next week, 25% off store wide, There's no end to the amount of creativity that you can do, but the point of it is that it is a one off type of behavior it is an activity that does not scale. You're going in here and you're grabbing someone's individual email. You saw, I mean this person checked out 18 pages and I should probably send him an email. If they checked out 18 pages, then chances are they're highly engages with my site and highly engaged with what I'm doing, so why wouldn't I send them a one off email? What do I mean a one off email? Open up your personal email and send them an email and just say hey, saw that you signed up for my site, thank you so much, if there's any information that I could give you on this, that, or the other and, you know, again, when I say we're gonna continue to be rolling out the intel on this thing, we'll start coming up with some scripts and we'll start comin' up with some playbooks that you can do, but just know this data is at your fingertips and how insanely powerful it is. I mean, it's just amazing.

So, don't abuse it, don't be creepy, contemplate doin' the offline, online Kim Vergil thing, definitely listen to that podcast, it's really powerful to hear not me, marketing guy, talk about it, but an actual artist that used that intel and did that. And know that you've got it on your fingertips, but also don't stress about it. It's there for you, it's gatherin' the intel, you know, a lot of you guys are just getting started and, you know, you're just getting to the phase where you're driving traffic, and so it's gonna be a while until that intel gets really powerful, but that's okay. It's there, it's runnin' for ya, and because you're an ART Storefronts customer you've got it. So, at that point that's all I wanna brief on it today. Again, we're gonna be releasing more and more videos on it and so, you know, we'll give you little tidbits to do with it here and there, but don't obsess on it, I want most of you guys focused, and when I say most if you, all of us focused on driving more traffic to our websites, because that's how we grow over the longterm.

Alright, so we're gonna get into Q&A. If you guys have questions that the rest of the team didn't get to, anything you guys want me to address in depth while on this, if you'd love to jump in and do that. Sue says wow, such cool data. I know, I think so too, it really is amazing. And I can't, you guys I can't stress enough like, no software company I know of just gives you this out of the box, like, this is something that we did because we are hardcore marketers and we figured out how to give it to you guys, and I'm really just fired up about it. But anyway, I wanna get into some questions. So if you guys have questions, fire 'em into the box. Taylor, it seems that I can't see, I can only see a certain amount of the questions, I don't necessarily for some reason get all of 'em, let me see if I can change that. Wanna make sure I can see all you guys' questions, and then I'll get into the pre-submitted ones as we go.

So, Eileen Lang from eileenlang.com says I don't want my address to show up on the Google ad. Probably need some clarity on what the Google ad is. I mean, are you running an ad with Google AdWords? What you probably did, what I guess, is that a mandatory thing? No, it's not a mandatory thing. My guess is from just reading this, which is, I don't have all the details at my fingertips but you probably had to start a Google+ page and they kinda conned you into thinking you're a retail business, which you're not, you're not a retail business, so no you don't need to give your address. I certainly would not. So you need to go and change that from, I think what they call a retail address to a brand, but, you know, email myself or one of the troops so we can probably walk you through that, that's what I'm guessing. When I say Google Ad I don't even think it's a Google Ad, I think you're probably just a Google listing, but that's my guess. Yeah, or ask Sue here, seems that she knows. Okay, my site is live but I don't see it when I do a search for it on Google. Annoying, Eileen, isn't it? It takes some time, Google is not instantaneous. It can take months until they actually show you, so it doesn't, it's not overnight, it's not like flippin' a switch. Anything with Google just takes time so you gotta be patient. That's just all there is to it, so it'll take some time but you'll eventually end up poppin' up.

Okay, so Sondra Johnson says, my artist husband's Instagram account is growing like wildfire. Yes, I love hearing stuff like that, it gets me fired up. And we just started makin' online sales. Yeah! I'm thinkin' I should have some type of follow up sequence just for buyers. Well, we've kinda been over some of those already today, right? Definitely use your intel and definitely have follow up sequences. And do you have any blueprints or best practices I could follow for that? I'd really like to nurture these buyers and repeat customers. God, I love these questions. That's what I'm talkin' about Sondra, yes you should. And I like that you guys are a husband and wife team, do you handle the business side, he does the art side? I think those types of partnerships are great when applicable. There's a couple of different ways to do it, and yes, for literally 95% of you guys out there unless you're at like a really, really high order clip volume, you've gotta look at all of these orders, and when I say all of these orders, every single solitary one of 'em, every individual one, as an opportunity to build and foster a relationship and you have the time, given that they ordered, to write them a personalized email, you absolutely do every time in addition to anything that happens that's automated, and you can do that on Instagram with a direct message, you can do that on, you know, just directly from, you know, your personal contact manager, it's like, let's say Bob ordered. Hey Bob, this is exactly how I would write it. Bob, saw your order, thank you so much for ordering, we're so thrilled to have you as a customer. Can I ask you a question? How'd you discover us, we'd be so curious to know. And then of course if you have any questions for us, we'd love to hear about 'em. That's it, I'd write that right after the fact, and I'd start a relationship. And Sondra, it's no different than you met somebody at the mall, you met somebody at a bar, you met somebody at a barbecue. Strike up a conversation and be interested in who they are and what they do, and again, it's one of those things that doesn't scale but is just so, so smart. So, that's what I think. We will, like I said, we will continue to build out our playbooks and I think it's actually probably a good idea to have some customer follow up sequences potentially built up, built in in some language there, but I don't think anyone needs to overthink it and I don't think, like, unless you're getting 50 orders a day you can do it, you can write an email and you can be real and just say thank you so much, and just reach out one to one and be awesome like that. So, that's a good opportunity to do that.

Roy Fraser, seascapephotgrapher.co.uk. Whenever I try to post an article onto the other Art Curator/Designer Facebook pages from my business profile, I find that my personal Facebook email account is used instead. Yeah, that's one of these sticky things that you just have to start rejiggering until you figure it out. I know that somebody actually answered this in the Facebook group earlier, and I'm hoping that did it, but what I would do really otherwise is, excuse me, it's easy to, it's easy to switch between the two in terms of the drop down in the upper right hand corner, and don't worry, just do it and fumble with it until you figure it out. You can delete that post in two seconds if it's your personal account, and then see if you can post from your business account. But it's a little bit buggy how you log in and out of the two, it always has been. From the Small Wins group Al asks, here is what I would like some help with. I don't have an email list of any note yet, and I wanna get my website out into the world. I like that, I like that, we all do. I have a small Facebook following but I can't just market to them, how do you get sales without consistently hitting your friends up? I love this, because it involves consistently hitting your friends up without them knowing. Al, I've talked about this multiple times different podcasts and everything else, but your job is to go back through your database of friends, family, customers, colleagues, anybody that likes you and gather up all of their email addresses, and it helps to have first name, address, state, zip, phone, all of it, and you throw all of that up into Facebook and you create a custom audience with it. We have detailed, detailed intel on this on our website that you can search and find. And what you do is you start showin' 'em ads. And why do you start showin' 'em ads? These people are not gonna buy from you. Al, these people will lay down in traffic for you, they're your best friends and family. So what they will do is they will share your posts, because they love you, and that is how you start building an email list. And I think one thing that everybody misses out on all the time that I need to be reminded of all the time myself, Al, you know how emails are driven, are grown? One email at a time. Same thing with social media followers one follower at a time. It takes time, but you just start kickin' and screamin' and clawing with your fingernails and you get there. And I actually love the grind, I love the process, like, you just keep your head down and you keep doing the work and the next thing you know the list goes from 10 to 20, it goes from 20 to 50, it goes 50 to 100, maybe you run a Facebook contest, maybe you do an art show, you keep your head down, the next thing you know it's 2018 and you have 200, and it just keeps goin' like that. So, it takes time, that's just all there is to it.

Len Cicio gives me a question. I got a question for you guys. I have a business Facebook page, I like to post every other day. I can't produce finished products fast enough. Yeah, I think we answered this one. But, you know, you get onto Instagram and you start writin' hashtags on Instagram. We have a detailed, detailed way to do this on the Instagram page, I know it's linked from your site manager, you guys can find it, but man, don't reinvent the wheel. Go get into the creative sandbox. Oh, nice, there's a link down here actually that's gonna take me to it. I'm probably gonna have to log in, but we'll just see. But, you get in here and you ride the hashtags and you learn how to search in 2017, it is not Google, it's everything else. But somewhere in here, well yeah, it's somewhere in here. It's one of these videos. I don't wanna waste too much time lookin' at it, but can I find it quickly... Oh, actually what am I talkin' about, every one of these is an Instagram story. So you can watch these stories to get ideas, Len, and the ideas work just as well on Instagram as they do on Facebook, or you can just write hashtags, and I know there's a video in here somewhere about writing a hashtag, but you just, like, there are some really creative people out there doin' it. All you gotta do is go and find what inspires you, what speaks to you, and you'll start rollin'.

Okay, what else in terms of questions. We got one more here from Ismail Shariff from India, welcome Ismail. When Facebook was launched, or got popular, rather, I gathered a good organic following and was making decent sales, at least two to four of my photo prints a month. Awesome. Since they went boost post, not only did I lose out on the sales, but also my organic reach on the contrary and the already existing likes started reducing in number, am I missing something here? No, no not at all, Ismail, you are learning a powerful lesson about owning things versus renting things. Your website, unless, I'm assuming it's ismailphotography.com, you own. Your email followers, you own. Your buyers and collectors that you have contact information on, you own. Anything that's on Facebook is rented land and you can get the rug pulled out from you on any moment. So that's one of those things that you just need to be aware of. That being said, that being said, it's not anything to get angry about, it's just, is what it is, nothing to get emotional about. What you gotta do, and by the way I love your, talkin' about Snow Leopards in the Himalayas, that Snow Leopards in the Planet Earth was awesome, I don't know if you guys saw it. Anyway. Facebook still makes it incredibly easy to reach those people. The sad news is, Ismail, it's no longer free, gotta pay for it now, but it's still the single solitary most effective way to get customers, to get eyeballs, the entire world's on Facebook, it's about attention. So, don't let it discourage you, just know that you're gonna have to invest in your business and try to get as many people back on the email list as possible, and then you own those customers goin' forward. So, I think that's the important perspective to have on it.

Okay, so Donna, can't wait, setting up my site, can't wait to start usin' the tools. Us too, Donna. Head down, just get launched, get goin'. I was worried that too, but I got Sue is worried aboutnewsletter, wish I'd done it sooner, now they share the links. Exactly. Like, yeah, you're not, when you hit your family and friends up, like, they're fired up, they're fired up to help you, they'll do anything to help you. They'll lay down in traffic for you, they'd take a bullet for you, so of course they're gonna share your work, they're gonna forward it to somebody. Check out my friend's, check out my sister, check out my, who, a girlfriend, whatever. They're gonna say they just started off their art site, I'd appreciate it if you follow 'em, they're gonna do these things for you automatically, so, you know, it's important to email 'em, it's important to show them, you know, show them ads on Facebook because they'll just automatically share 'em, and that's how you get things goin', especially early on, so it's just, you don't hear this technique talked about and everybody's always so scared about it. It's like no! You gotta work with what you have, there's no more powerful way to do it.

So, okay, what else do we have, any other Q&A? I'm excited to see that this thing is still running. I don't know if I missed anything. Hold on, I know Taylor put some things in here. Let me just see. Teaser prices, so I'veteaser prices. Teaser price is a better one for Nick to answer. Nick, did you answer her question about teaser prices? I'm thinkin' about running, I got this one, I'm thinking about running a fundraiser for the Red Cross, natural disaster victims, any ideas? And I saw that that got posted into the group, too, so I think, unless you guys have any other ones I think we've covered most of 'em. I'm refreshing here. It's a little annoying that Facebook doesn't just stream the comments here so we can see 'em. Yeah, I think that covers it. So I'm happy with that first one.

Oh yeah, so Sue says, and this is a good one, this is a good one to tackle and I love this question, in fact why do I, I don't know if it's gonna like blow up the entire world if I just bring this over here, well let's just see if does or it doesn't. Alright, so here it is. And I love this one, can you guys see this? It says, MailChimp scared me because they have such strong language about not spamming people. Number one, MailChimp is awesome for doing that, right, because they really do prevent spammers and that's why they're so good at what they do. But, what ends up happening is they give you that strong language and as someone that has operated the majority of his life under the easier to beg forgiveness than ask permission, I have been banned by MailChimp, I don't know, six or seven different times over the 10 years in different accounts. When I say banned, I think only one account out of all of those has been shut down. All the rest of 'em I've gotten one, two, or sometimes even three slaps on the wrist. So you don't have anything to worry about MailChimp, nothing that you guys are doing is really nefarious anyway. You think it is, and they make it all scary, but trust me, it's not. They're worried about somebody that goes and downloads a list of email addresses from the Internet, throws it into MailChimp, and sends 'em an email for muscle supplements, or weight loss, or some other crap like that, refinance their house. So, you don't have anything to worry about, put your family and friends in there, everybody knows how to unsubscribe in today's day and age. So give it a shot, don't be scared about it, go for it. So, great question, totally can be scary, not anything to worry about.

But always ask those types of questions, too, 'cause trust me, we've all over here been through these situations so many times. Love to be able to give you guys clarity. But, I'll refresh one more time. Isn't this annoying? It'd be so nice if it just streamed the most recent question, assuming there is any. And again, like, you know, if you guys come back, if you guys come back to this video later and have another question about this, that, or the other, feel free to leave it. We're gonna be monitoring it, we'll come back in, and you know, we'll just hammer 'em home. So, appreciate it you guys, everybody have a great weekend, and let's keep stackin' some small wins.