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OH#4 - Lead Capture

In this replay of a live webinar, we cover the pillars that create the foundation of your marketing efforts, the basics of successful lead capture, and run an extensive Q&A session.

Video Highlights

00:54 - Announcements
03:20 - The Foundation
07:21 - Lead Capture
17:18 - Q&A Begins
17:25 - "Is it true Google will start penalizing sites that use pop-ups?"
18:18 - "What is the best way to manage leads with no name?"
20:41 - "What is the best way to set up email lead capture on a landing page?"
21:22 - "Is there a plan for ASF to roll out a more extensive how-to on advertising on FB without losing our shirts?"
21:52 - "How do I set up FB Pixels correctly?"
26:18 - "How useful would it be to have videos of works in progress available?"
27:05 - "What should I do with my prints that don't fit in to the categories on my site?"
30:05 - "Would it be intrusive to add a FB like button to my site?"
31:53 - "How do I post images from my PC on Instagram?"

Resources Mentioned in This Session

  • For a good introduction to why leads are so important, start here.
  • Art Fair Lead Generation
  • The Art Marketing Podcast recently featured artist Kim Vergil talking about how she converted offline leads into online sales.
  • To generate leads like the pros, read up on Lead Magnets.
  • Art Storefronts offers artists the most powerful lead capture tool available. Learn about it here and here.
  • A 455% increase in conversion rates? Lead capture was the big hero in this case study.
  • See step 1 in this blog post for the walkthrough on generating a Facebook Pixel.

Transcribe

Prefer to read rather than watch this Office Hours webinar? No problem, you’ll find a text transcribe below.

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